miss its/the mark

idiom

: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.

Examples of miss its/the mark in a Sentence

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
What is funny to one person could really miss the mark with 100 other people. Katcy Stephan, Variety, 18 July 2025 But in today’s ultra-competitive landscape, that mindset doesn’t just miss the mark. Daniel Fusch, USA Today, 4 July 2025 The Hard Truth: Most CEO-CHRO Partnerships Stay Too Safe Page is candid about where CHROs fall short and where CEOs miss the mark. Kevin Kruse, Forbes.com, 19 June 2025 Some developments also miss the mark, failing to capture the expansiveness that makes townhouse living so appealing. Kim Velsey, Curbed, 30 June 2025 See All Example Sentences for miss its/the mark

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“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 24 Jul. 2025.

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